But we didn’t know that for sure—at least not until now. Seattle-based Ground Truth, which has been operating in stealth mode for about a year, has quietly been collecting data from carriers and other infrastructure companies to see the real traffic logs of the mobile internet. Without that kind of access, the industry has been operating blind, relying instead on customer surveys, analyst estimates, or other third-party reports. If the data is all that it cracks up to be, there’s a chance that mobile can gain credibility and rival other great advertising mediums like the internet and TV. Ground Truth’s Founder and CTO Michael Libes: “This is the first time we have actual numbers, not surveys or estimates on what people are doing on the mobile internet.”

Here’s some of what can be learned:

—Google did buy the largest mobile ad network, by far, Libes said, and Apple bought Quattro Wireless, the second-largest.

—More than half of the top 10 websites in mobile are mobile-specific brands, and not high-profile internet brands. The are: MySpace, Facebook, Google, Mocospace, FunForMobile, AirG, Yahoo, Cellufun, Mbuzz and Myxer.

—64 percent of all mobile page views are for social networks.

—The carrier decks/portals are only generating 9-10 percent of the mobile internet’s page views, despite the presumption that carriers can influence where subscribers go.

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Source - mocoNews.net