Britain’s most popular newspaper launches thesun.mobi, giving on-the-go readers instant access to the best of The Sun

DUBLIN – October 22, 2007 – dotMobi, the first and only Internet address created for mobile phones, today announced that Britain’s most popular newspaper, The Sun, is the first UK national newspaper to launch a .mobi web site.

thesun.mobi gives readers access to the paper from any mobile phone or device that can access mobile internet services. On-the-go readers now have free access to the top 10 online stories for News, Sport, Bizarre and Sun Woman as well as daily Mystic Meg horoscopes and Page 3 of The Day.

Other content available for download includes Page 3 wallpapers and videos, a host of ringtones, and other videos such as The Sun Virals. Readers can also sign up to receive alert services including news, sports, Bizarre, football, Mystic Meg, lottery results and racing tips.

"There are more than eight million consumers of mobile news and information services in the UK in any given month, and The Sun is keen to get a head start in extending its brand into the mobile space and reaching new audiences,” said Andrew Bagguley, head of Mobile Strategy, News Group Newspapers. “The flexibility and ease-of-use of the .mobi domain and open standards has enabled us to create content which is just as exciting and usable on a mobile as it is on a PC.”

“Thesun.mobi gives readers access to the paper wherever they happen to be – on a bus, at the beach, at a football game. The Sun is always there, in their pockets, on their mobile” said David Ryder, dotMobi’s VP of Marketing and Sales. “thesun.mobi creates a strong brand presence for The Sun in the mobile environment and enables the paper to launch exciting cross-channel marketing initiatives and extend partnerships and product offerings with advertisers.”

Readers can either type “thesun.mobi” into their phone’s browser to access the site or text SUN to 85080 to receive a link to the site. The alert services will be advertised on thesun.co.uk site.

About dotMobi
dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a consortium based in Dublin, Ireland with offices in Washington, DC and Beijing, is leading the growth of Internet use from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimised for use by mobile devices. On-the-go consumers can have confidence that an Internet site or service will work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device manufacturers, and internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone. dotMobi is also a sponsor of W3C's Mobile Web Initiative.

For more information on dotMobi domains and registration information, visit http://dotmobi.mobi. Visit the dotMobi blog at http://blog.mobi. 

About News Group Newspapers Limited
News Group Newspapers Limited (NGN) published The Sun and News of the World. NGN is part of News International Limited, the main UK subsidiary of the global media company News Corporation.

For more information, please contact:
Vance Hedderel
dotMobi
+1 703 485 5563
vhedderel@mtld.mobi

Sasha Manners / Gareth Davies|
dotMobi EMEA
+44 (0) 207 344 1504 / 1216
sasha.manners@edelman.com / gareth.davies@edelman.com

Daisy Dunlop
Corporate Affairs, News International Ltd.
+44 (0) 20 7782 6019
daisy.dunlop@newsint.co.uk