In connection with the roll-out of the .mobi top level domain, dotMobi (mTLD Ltd.) has chosen to reserve and allocate a number of common words and phrases in an equitable manner other than a traditional “first-come, first-served” basis. This is in line with dotMobi’s contract with ICANN. The objective of the Premium Name list is to:

• create a more level playing field in the allocation of these names
• increase the likelihood that these domain names will more promptly provide the mobile community with new features and services
• preserve the stability and security of registry operations

The Premium Name Application Process for Trademark Holders ran from 15 September to 13 October 2006 and was administered by the World Intellectual Property Organisation (WIPO). Now that the WIPO process has concluded, dotMobi has commenced the allocation process for the remainder of Premium Names. Sales will be through Auction and Request for Proposal (RFP) processes.

• Read further details about Premium Name Sales
• For additional information on our Premium Name List and Process, see our FAQs
• Our premium names are available as a Microsoft Excel file
  
• Read further details on the now closed WIPO Process
• Read here for information about the Reserved Names

If you have additional questions, please send inquiries to premium@mtld.mobi.